MicroStrategy is back at it again, making waves in the Bitcoin world with yet another sizable purchase. The software company, turned Bitcoin treasury juggernaut, announced its latest acquisition of 1,070 BTC for $101 million—its ninth consecutive weekly buy. Let’s break down what this means for MicroStrategy and the broader Bitcoin space.

Michael Saylor, Chairman and controlling shareholder of MicroStrategy, continues to cement his status as one of Bitcoin’s most prominent advocates. Under his leadership, MicroStrategy is pushing boundaries with its aggressive Bitcoin acquisition strategy, and the company is now taking unprecedented steps to scale its vision.

French banking giant BPCE, one of the largest financial institutions in the country, is set to enter the cryptocurrency market by offering Bitcoin and crypto investment services to its customers. The service will be rolled out through BPCE's subsidiary Hexarq in 2025, marking a significant move for traditional banking in the crypto space.

For the first time in financial history, Bitcoin exchange-traded funds (ETFs) have overtaken gold ETFs in assets under management (AUM). According to K33 Research and Bloomberg analyst Eric Balchunas, U.S. Bitcoin ETFs reached a combined total of $129 billion on December 16, 2024, edging past gold ETFs, which stood at $128 billion.

This is a monumental moment for Bitcoin, especially considering its ETFs were launched just 11 months ago, compared to gold ETFs that have had over 20 years to grow. The rapid rise of Bitcoin ETFs highlights the increasing demand from institutional investors and growing optimism about Bitcoin’s future as a financial asset.

$1.54 Billion Raised Through Share Sales

On December 16, 2024, MicroStrategy announced it had raised approximately $1.54 billion between December 9 and December 15, 2024.

Bitcoin Acquisition Update

During the same period, MicroStrategy used the proceeds from its share sales to purchase approximately 15,350 BTC for $1.5 billion in cash, at an average price of $100,386 per Bitcoin (inclusive of fees and expenses). This acquisition brings the company’s total Bitcoin holdings to:

• 439,000 BTC

• Acquired at a total cost of $27.1 billion

• Average purchase price: $61,725 per Bitcoin

AMP, one of Australia's largest wealth management firms, has made history by becoming the first major Australian-based superannuation fund to invest in Bitcoin (BTC). According to a report from the Australian Financial Review (AFR), AMP allocated $27 million to Bitcoin earlier this year as part of its broader diversification strategy.

In this video, Mayor Ken Sim, of Vancouver City, shares his ground breaking motion to explore making Vancouver a Bitcoin-friendly city. Dive into his personal Bitcoin journey, his extensive background as an accountant, auditor, and entrepreneur, and his compelling insights into the benefits of Bitcoin as a treasury asset. Learn how this visionary leader is rethinking finance and innovation for Vancouver's future.

The city of Vancouver, under the leadership of Mayor Ken Sim, is making waves in the global Bitcoin community with a forward thinking plan to embrace Bitcoin as part of its financial strategy. If successful, this initiative could position Vancouver as a trailblazer in the integration of cryptocurrency into municipal governance.

On November 25, 2024, Rumble Inc. (NASDAQ:RUM), the video-sharing platform and cloud services provider, made a bold announcement: the company's Board of Directors has approved a corporate treasury diversification strategy to allocate a portion of its excess cash reserves to Bitcoin. This decision positions Rumble as the latest company to embrace Bitcoin as a strategic asset, underscoring its belief in cryptocurrency's transformative potential.

The world’s most populous country is once again making headlines in the crypto world. A Shanghai court has officially confirmed that owning Bitcoin and other cryptocurrencies is legal in China. This groundbreaking opinion reaffirms personal property rights for digital assets while maintaining strict restrictions on business-related crypto activities.