On November 25, 2024, Rumble Inc. (NASDAQ:RUM), the video-sharing platform and cloud services provider, made a bold announcement: the company's Board of Directors has approved a corporate treasury diversification strategy to allocate a portion of its excess cash reserves to Bitcoin. This decision positions Rumble as the latest company to embrace Bitcoin as a strategic asset, underscoring its belief in cryptocurrency's transformative potential.

The buzz around corporate Bitcoin adoption has reached a new level, as Chris Pavlovski, CEO of Rumble (RUM), ignited speculation with a single tweet. On Tuesday, during U.S. trading hours, Rumble’s stock saw a noticeable rise after Pavlovski took to X to ask “Should Rumble add Bitcoin to its balance sheet?”