MicroStrategy, the business intelligence giant and premier corporate Bitcoin holder, has again expanded its Bitcoin reserves by a whopping 27,200 BTC, bringing its total stash to 279,420 BTC. This massive purchase, funded by $2 billion raised through at-the-market (ATM) share sales, signals their continued belief in Bitcoin’s potential as a treasury reserve asset and a hedge against inflation. And they aren’t stopping there. MicroStrategy’s ambitious “21/21 Plan” unveiled in their Q3 2024 earnings presentation hints at a transformative financial strategy aiming to raise a colossal $42 billion in capital over the next three years to fuel further Bitcoin acquisitions and corporate expansion.

In a bold and pioneering move, Cartwright, a leading UK pension advisory firm, has broken new ground by advising a pension scheme to allocate 3% of its assets into Bitcoin. This marks a historic first for UK pension funds, and Cartwright is now urging other institutional investors to take note and follow suit.